Batak Craft: Campaign for the Vanishing Batak Tribe

Batak Craft is a community-driven effort to save the “vanishing” Batak Tribe of Palawan, Philippines by providing them a sustainable, culturally-rooted livelihood, so that they can transition successfully into the new economy.

BrandingWeb DesignPhotojournalism
This is a project powered entirely by LOVE for Philippine marginalized indigenous groups, and a multi-disciplinary approach to technology in giving our tribes a global voice. 
Batak Craft is a community-driven effort to save the vanishing Batak Tribe of Palawan, Philippines by providing them a sustainable, culturally-rooted livelihood, so that they can transition successfully into the new economy. 

To raise global awareness on the Batak’s extinction issue, I’ve created an online campaign from scratch: 

Brand Development
Logo / Calling Card / Letterhead / Cover Pages 

Web Design
Copywriting / Photography / Crowdfunding Campaign Landing Page / Online Store 

Social Media Marketing
Audio-Video Production / Social Media Campaigning (Facebook, Twitter, Youtube) / MailChimp Newsletter Communications
Brand Development 

Reminiscent of the Batak’s hunter-gatherer origins, I’ve designed the logo with an arrow piercing through a circular brush stroke.
The arrow represents Batak Craft’s progressive approach towards indigenous transitions–ending the vicious cycle of poverty and extinction among ethnic groups who fail to adapt to the fast-changing economy. The circle is also a symbol of sustainability to drive our progress.
Web Design and Development
There are two Batak Craft Websites: 
2. Online Store  

These are separated to ensure at least one website is running in the event that the web hosting server is down.
Copywriting
My passion for literature, familiarity with Neuro-linguistic Programming (NLP) and continuous self-education in powerful copywriting – all helped me create a communication style that’s optimistic, honest, informative, and solutions-oriented

Photography
Having a close relationship with the Batak Tribe has enabled me to capture candid moments (that I otherwise won’t have access to if I didn’t build a relationship with them first).

Social Media Marketing
To ensure the world gets the best learning and shopping experience from my campaign websites, I use multimedia to communicate. That includes recording voice-over clips with a high-quality recorder, and capturing once-in-a-lifetime moments through video. I then combine the two to deliver a powerful message. 

Audio & Video Production
Social Media Management
Wherever Batak Craft goes, so do the little design details that make the brand stick. This ensures that I have a consistent brand identity across different social media platforms. 
Check out our Facebook page, Twitter profile, and Youtube channel. Or follow me on Instagram for behind-the-scenes action. 
MailChimp Newsletter Communication
Batak Craft carries the brand over to MailChimp to communicate with donors and subscribers who want to be part the Batak Craft journey.
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